The Many Uses of Adobe Illustrator Essay Example for Free

The Many Uses of Adobe Illustrator Essay With Adobe Illustrator, I can make drawings or pictures for my car class. We have a thing where when we are seniors we get a shirt with someone’s drawing on it. In school I can utilize Illustrator to do essentially something very similar, however with various classes. I can utilize Illustrator in the work power in the event that I choose to be a PC visual fashioner; this will be extremely helpful for me to realize all the aptitudes with the end goal for me to have the option to work admirably at that specific employment. With Adobe Photoshop, I can make various banners, or change pictures, or even make drawings also. I can utilize this in school when I once more, make the drawings in my car class. In school, I can utilize it, in the event that I take a few designs classes, I can show that I have some involvement in Photoshop, and that will presumably give me a few focuses in getting acknowledged to the class. In the work power, I could be a photographic artist and alter the photos exactly as I would prefer and ensure everything looks pleasant. With Adobe InDesign, I can make banners, flyers, handouts, magazines and so forth. This will be extremely helpful in High School in the event that I have to make a banner or magazine for a venture or for the school itself. In College, I can utilize it to possibly make a couple of books or papers for the instructors and furthermore perhaps for ventures. In the work power, I can turn into a news author, possibly for the Las Vegas Review Journal. Utilizing Adobe InDesign will be extremely helpful for a news author, due to all the cool things it can do. With Adobe Flash Professional, I can make livelinesss and recordings. In High School this will be extremely valuable in the event that I have to make a video for a venture. In school this will be similarly significant and valuable since I can again make recordings or movements for a portion of my classes that may require that. In the work power, I can turn into a video proofreader for films. I can utilize Adobe Flash to alter the motion pictures and change them how I like them. Every one of these projects identify with one another in various manners. You can transfer Adobe Illustrator ventures into Adobe Photoshop, Adobe InDesign, or Adobe Flash Professional. Every one can be utilized with different ones. Adobe Photoshop undertakings can be transferred to Adobe Flash Professional or Adobe InDesign. They all have a significant part in making up the Adobe Creative Suite CS5 on the grounds that they are similarly significant. Every one has its own part in assisting individuals to have imaginative thoughts and make them spring up on the screen.

Report on a case study involving ICT and instructional strategies Essay

Report on a contextual analysis including ICT and instructional procedures - Essay Example Furthermore, it is through drawing in with ICT that learning characterizes itself as e-learning. Vigorously content-driven models are not, at this point sought after and show small comprehension of continuing on the web culture or gratefulness for commitment. Since content just depicts the 'I' of ICT, while the 'C' is increasingly about connectedness, network, correspondences, setting, procedures, communications, and commitment. With the end goal of this activity the unit of work comprises of seven class periods, addresses were set up for grade level 6-8 understudies and the branch of knowledge was Life Science. There were three subjects, in particular 1) What's New with Dinosaurs 2) Dinosaur Detectives, and 3) Dinosaurs in Argentina. (RecoverySchool.com (2001). Task Discovery Online Curriculum. Recovered May 31, 2005 from http://www.discoveryschool.com). In the case of utilizing PCs in educating or not, the significance, nearness and impact of the 3P individual and situational foretell factors (for example capacities, inspirations, earlier information and relevant elements) credited to a given learning circumstance stay unaltered. These elements impact the learning procedure, or the methodology received by the understudy to the learning task; which thus impacts the item, or results of learning. (The Nature of Learning and Teaching. Recovered May 31, 2005 from Dynamic development of learning is commonly acknowledged in contemporary training recognizing that it is significant for understudies to build their own insight instead of going about as inactive students. Understudies ought to be urged to perceive this significance and ought to be permitted to develop their own learning. Core values for constructivism are; 1) present important issues, 2) secure exercise around 'enormous' ideas, 3) esteem understudies' perspective, 4) adjust educational plan to understudies' earlier information, and 5) survey really. The idea of self-coordinated learning achieves a changed point of view in regard instructional procedures. (Instructional Strategies In a Computer-Based Learning Environment. Recovered, May 31, 2005 from http://www.education.unisa.edu.au/training/school/subjects/educ5092/Strategies.html Systems must be planned and corrected to recognize constructivist learning. Constructivist instructors support understudy autonomy, use phrasing, for example, arrange, examine, anticipate, change content dependent on understudy reactions, discover what understudies definitely know, urge understudies to participate in discourse, request that understudies expound on introductory reactions and permit understudies to interface new to earlier information hence encouraging intellectual clash because of conflicting encounters. (The Nature of Learning and Teaching. Recovered May 31, 2005 from http://education.qut.edu.au/irving/spb002/subject/build/Construst.htm) In the work unit these characteristics are reflected in thing 1 of the techniques applied to address the inquiry What's New with

Days Without a Laptop

Days Without a Laptop… Today is Day 5, after my laptop refused to boot after turning on early last Wednesday morning. In these last five days, I feel like Ive experienced the five stages of grief (one of the few things I managed to retain from high school Health) DENIAL: No this CANNOT be happening to a Mac. I have a Macbook Pro for goodness sakes!! ANGER: What do you mean you cant fix it? Do you really work for the Apple Store? BARGAINING: What do you mean I need to pay $1,200 to fix it? Im still covered under AppleCare! DEPRESSION: After sending the Mac to a third-party Apple Authorized Repair person. I dont think Ive been physically separated from my computer for so long (except non-working vacations or trips). ACCEPTANCE: Well, I guess I might have to look into a new computer. Ill hear back from them about the status of my computer tomorrow, but if it costs more than $300 to fix (I think it may be a motherboard issue), Ill probably just get a new computer. I hope I at least get all my files (five semesters worth of essays and music!!) back though!! :( Haha so this is what happens after your laptop dies at MIT. I feel like this is almost a side-effect from being here for so long you become tethered to your computer through your daily life. Case in point walk into any common lounge at MIT where a group of people are clustered watching a movie on TV, and youll see open laptops although their owners are still very much engaged in watching the movie. Walk into any communal psetting area, and youll see laptops dispersed throughout the sea of papers. Although it says somewhere that MIT students can theoretically get by without owning a laptop, I have to say that that probably takes great moral fortitude in its own way. MIT probably has a higher number of computer labs dispersed throughout campus (we call them Athena clusters based on the name of the computing system that the computers run) than any other college, and clusters also exist likewise in all MIT dorms. However, I feel except for diehard Course VI majors, personal laptops have really taken over the scene and is most definitely the norm now for most MIT students after its wide availability in the previous decade. (wow I sound so old after writing that word) That, and factor in the incredible wireless network that MIT has (i read somewhere that we have the fastest, broadest-coverage wireless network in any university in the US perhaps even the world. i usually can get MIT signal in even peripheral buildings in Cambridge like the Marriott Hotel in Kendall Square). Anywhoo, for me personally, the only inconvenience that I can (or cannot, really) whine about is physical proximity. Im the odd pure science + humanities major in a school full of engineers, so I never had to sit down in a Athena cluster chugging away at Matlab, Maple, Python, or the like (fact: in my 5 semesters here at MIT so far, I have only used Matlab for assignments twice, and the only regular Athena commands that I know how to do is pine (to check email), zephyr (to IM, once in a blue moon), tellme combo (to figure out the darned code to the Athena clusters every time it changes), and lpq (to check printer status)). All of the other times I spent in Athena clusters involve using OpenOffice Word Processor (we dont have Microsoft Word on Athena) and Firefox. Haha. Im probably a terrible MIT student. You can laugh at me now. (the irony is I used to be quite proficient in Python back in my junior year of high school because of SSP. kids, its a great program, apply to it!!!!) But in all seriousness, Im taking four history classes this term and Ive never really realized the convenience of being able to type an essay in the comfort of ones own room or research the Russian Land Decree of 1917 in the common lounge rather than being holed away in a barren Athena cluster (although I must say this GREATLY helps with productivity, since there are no speakers on these computers so you cant get distracted with music or youtube). So far, Ive spent six or seven hours in the New House Athena cluster these last few days drafting summer internship applications and writing essays for my history classes. I must admit this had been a really new experience, but Im still feeling some withdrawal effects. So if youre a MIT student and doesnt own a laptop, I commend you from the bottom of my heart. ps. Valentines Day pictures will have to wait till I figure out the status of my laptop pps. No pretty pictures this time :( ppps. US WINS IN MENS HOCKEY OVER CANADA!

Analysis of composite cans project for westfield - Free Essay Example

Sample details Pages: 7 Words: 2239 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Composite can are manufactured from convolutedly or spirally owned plies of paperboard with labels and liners of foil, plastic or paper. The major advantage of composite cans is that they offered definite cost advantage. For can manufacturers, they were less expensive to fabricate than material and glass container. Don’t waste time! Our writers will create an original "Analysis of composite cans project for westfield" essay for you Create order The composite cans could be produced at a rate of 24000 per hour. No proprietary technology was employed in the manufacture of composite cans. Companies competed on quality, service, and packaging innovation. Price was already low less than one half can per cent. There was little room for price wars. Packaging innovation was either developed internally or at the instance of a customer. Customers allows try to introduce their product at a differentiated form. So as to insure competitive advantage then other competitors and to insure cost saving. The outside packaging was usually the first thing the consumer saw of the product were making the decision of which the product to buy. The package had to be easily filed and functional in holding the product without product without package or product deterioration. The composite can satisfied a majority of these characteristics requirement. It met customers need for a strong, lightweight alternative to metal and glass containers and could take advantage of high speed filling equipment with minimal changeover cost. Criteria of project selection When any project is evaluated, Westfield maintains the following criteria: 1) Westfield requires a 15% after tax return on investment. 2) Pricing should cover the following cost: variable and manufacturing cost, plant fixed cost, marketing, technical and administrative cost (MTA), and recovery of initial capital outlay. 3) Westfield used a straight line depreciation period of eight years and allocated MTA as 5 percent of net sales. 4) Account receivable and inventory averaged 25% days of sales and 50 day of cost of goods sold, respectively. Critical Analysis of the Project People: Every organization is the group of people striving to achieve common goal. People are the blood of every organization. So it is very important to select good and effective people those can achieve the organizations goal. This people must be directed by the efficient leader. By analyzing people composition of the company is quite good. It is the third largest company of its industry. It is lead by right people. Project management: A successful Project Manager must effectively manage the resources assigned to the project. This includes the labor hours of the designers, the builders, the testers and the inspectors on the project team. It also includes managing any labor subcontracts. However, managing project resources frequently involves more than people management. The project manager must also manage the equipment used for the project and the material needed by the people and equipment assigned to the project. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ People: Project employees , vendor staff, subcontract labor ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Equipment: Cranes, trucks, backhoes, other heavy equipment or Development, test, and staging servers, CD burners or Recording studio, tape decks, mixers, microphones and speakers. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Material: Concrete, pipe, rebar, insulation or CD blanks, computers, jewel cases, instruction manuals. Managing the people resources means having the right people, with the right skills and the proper tools, in the right quantity at the right time. It also means ensuring that they know what needs to be done, when, and how. And it means motivating them to take ownership in the project too. Team leadership: Team leadership differs from traditional top-down leadership in the following ways: Responsibility for group effectiveness is not on the leaders shoulders but is shared by the group. Control over the final decision is not held by the leader but is best left to the group. The importance of ones position and power are de-emphasized in team leadership. The leader perceives the group not as a set of individuals but as an interacting and collective team. The task-oriented functions of the team are not performed only by the leader but are shared by the entire group through its new roles. Group maintenance functions are not performed systematically but are emphasized and shared by the group as a whole. Socioemotional processes and interactions, while mostly ignored by leaders in top-down settings, are observed closely by team leaders. Expressions of members needs and feelings are not discouraged but are encouraged by team leaders and are dealt with openly in meetings. Planning: Planning in organizations and public policy is both the organizational process of creating and maintaining a plan; and the psychological process of thinking about the activities required to create a desired goal on some scale. As such, it is a fundamental property of intelligent behavior. This thought process is essential to the creation and refinement of a plan, or integration of it with other plans, that is, it combines forecasting of developments with the preparation of scenarios of how to react to them. An important, albeit often ignored aspect of planning, is the relationship it holds with forecasting. Forecasting can be described as predicting what the future will look like, whereas planning predicts what the future should look like. Westfield planning process is good and they implementing the good strategic process to remain successful for long time. They continue this expertise in the can project also. SWOT Analysis Strengths: Westfield was the leading manufacturer of paper tubes for the paper industry. It is the 3rd largest manufacture of composite cans and one of the largest users of waste paper. Price is lower each cans at one and half cent The major advantage of composite cans was that they offered definite cost advantages. Weakness: Packaging innovation was either developed internally or at the instance of a customer. Historically Westfield was thought of as strictly a paper company Opportunities: Westfield had just licensed a plastics forming process, The plastic package was an attractive substitute for composite cans. Plastic packaging provided a functional solution to a long problem. Composite can satisfy the customer demand for convenient, reasonable packaging. Plastic would give Westfield a proprietary technological competitive advantage and provide its customer with a container that Westfields competitors could not offer. Threats The composite cans market had been threatened by alternative packaging type, principally plastic. If the plastic technology cannot be introduced portfolio in the market, the competitors will take the advantage of sneaking market share of Westfield. Take the more effective plasticak technology in time. Competitors can be more effective plastitek technology before the implementation of Westfield technology. As a result the Westfield expected market share can significantly fall. Risk Analysis Business risk Business risk is the uncertainty of income flows caused by the nature of a firms business. The more uncertain the income flows of the firm, the more uncertain the income flows to the investors. Business risk depends on a number of factors that are as follows Demand variability: The more stable the demand for a firms products, other things held constant, the lower its business risk. Sales Variability Variability of Net Income Sales price variability: Firms whose products are sold in highly volatile markets are exposed to more business risk than similar firms whose output prices are more stable. Input cost variability: Firms whose input costs are highly uncertain are exposed to a high degree of business risk. Ability to adjust output prices for changes in input costs: Some firms are better able than others to raise their own output prices when input costs rise. The greater the ability to adjust output prices to reflect cost condition, the lower the business risk. Ability to develop new products in a timely, cost effective manner: Firms in such high-tech industries as drugs and computers depend on a constant stream of new products. The faster its products become obsolete, the greater firms businesses risk. Foreign risk exposure: Firms that generate a high percentage of their earnings overseas are subject to earnings declines due to exchange rate fluctuations. Also, if a firm operates in a poli tically unstable area, it may be subject to political risk. The extent to which cost are fixed (operating leverage): If a high percentage of its costs are fixed, hence do not decline when demand falls, then the firm is exposed to a relatively high degree of business risk. This factor is called operating risk. Financial risk Financial risk is the uncertainty introduced by the method by which the firm finances its assets. If a firm uses only common stock to finance assets, it incurs only business risk. If in addition to using common stock, a firm borrows money to finance investments, it must pay fixed financing charges prior to providing income to the owners. Presently west field, Inc debt is low in so it incurs less financial risk but when the company will go for higher debt to capital structure then it will raise the financial risk. Financial Leverage: Financial leverage is created by sources of financing that have fixed costs such as primarily debt requiring interest payments, preferred stock which obligates the company to make preferred dividend payments, leases which requires specified lease payments. These financing costs effects the companys EPS in the same way that operating fixed cost effects EBIT. The more fixed charge financing the firm uses, the more leverage it will have. The degree of financial leverage is calculated as: The degree of financial leverage reflects the leverage in the firm that is due to the firms financing policy. The effect of financial leverage is to magnify changes in EBIT into larger changes in EPS. The British expression of financial leverage is gearing. DuPont Analysis The importance of ROE as an indicator of performance makes it desirable to divide the ratio into several components that provide insight into the causes of a firms ROE or any changes in it. This breakdown of ROE into components ratios is generally referred to as the Dupont system. To begin, ROE ratio can be broken down into two ratios- net profit margin and equity turnover. Net Income Sales Total Assets  ¸  ¸ Total Debt Total Assets  ¸ Asset Turnover Profit Margin Financial Plan Return on Assets  ¸ (1-Debt/Assets) Return on Assets Return on Equity  ´ = From the figure we can see that Westfields return on equity was 18.29 % in year 1981 and after that return on equity decreased to 13.14 % in 1982 and 14.18% in year 1983. But after that ROE increases and in year 1985 ROE increased to 16.9%. Qualitative Judgment Price -Quality- Service Relationship If Westfield can ensure better quality service than other competitors it can charge little bit higher price. Competitive advantage Plastitek would give Westfield a proprietary technological competitive advantage and provide its customers with a container that Westfields competitors could not offer. Market Share Westfield already holding 23% market share of the total FCJ market. As their strategy in case of plastitek is proactive rather than reactive, so it has an opportunity to charge a higher price. Findings If Westfield launch Plastitek at the prevailing price of composite cans it can earn after tax ROI of 12.5% over the estimated eight year life of the project. If the projects life is stretched for further two years past its eight year estimated life it can earn on an average ROI of 13.67% over the life of the project. To meet the target after tax ROI of 15% Westfield would have to charge a price of $53.75 per thousand units that is $ 1.41 ( $ 53.75-$ 52.34) higher than the prevailing price of composite cans. NPV of the Plastitek project (at the prevailing price of composite cans For the estimated eight year life $ 847.39 thousands For 2 years past estimated eight year life $2394.57 thousands 5. IRR of the Plastitek project (at the prevailing price of the composite can) For the estimated eight year life 18.9% For 2 years past estimated eight year life 21.39% 6. NPV of the Plastitek project (at the new price of $ 53.75 per thousands) For the estimated eight year life $ 2763.29 thousands For 2 years past estimated eight year life $4514.86 thousands 7. IRR of the Plastitek project ( at the new price of $53.75 thousands) For the estimated eight year life 18.9% For 2 years past estimated eight year life 21.39% Recommendation Composite can project should be replaced by innovative Plastitek technology and will charge a price of $ 53.75 per thousands of cans. Justification Targeted after tax ROI could be ensured with charging little bit higher price or premium of $ 1.41 than prevailing price (per thousand cans) to make the project economically feasible. Expected NPV with different scenarios is positive. Expected NPV with additional risk and inflation adjusted WACC is positive. The premium adjusted price that has ensured the targeted return would be quite possible because of Quality services provided by west field Introduction of innovative packaging system that would enhance price level through differentiating customers product than other competitors via increasing demand for Westfields plastitek packaging system. The tendency of moving toward plastic packaging of the industries that could provide the opportunity of price premium via increasing demand. IRR is higher than risk and inflation adjusted WACC Conclusion It could be expected that projects are managed and therefore that management theory would apply to the management of projects but this research has revealed that the commercial nature of the origin of management and the industrial nature of the origin of projects has kept these two theories on separate paths. Of particular interest has been the discovery that neither management nor project management, despite their importance to society and longevity of application, have to date not been ascribed professional status. That is to say no formal accredited body represents the profession in either case. If one is to consider that these two occupations are responsibly for practically all of wealth production and consumption, then greater is the surprise that no governing body exists.

Animal Testing On Cosmetics Its Not Necessary - 1620 Words

â€Å"100,000-200,000 animals suffer and die just for cosmetics every year around the world.†(Humanesociety.org). Majority of these innocent animals ends up dying for no absolute reason at all also. Animal testing in cosmetics is a problem all around the world, but especially in the US. These animals need our help. Animal testing on cosmetics is nothing new in the US; animals have been getting tested on since the beginning of time. What’s different about cosmetics testing is that it’s not necessary. There’s no scientific breakthrough from this type of testing, new mascara and eyeliner is what comes out of this. A life is more precious than any form of cosmetics. A cosmetic can be anything from face and eye makeup to hair products and skincare. Every year there are thousands of new cosmetic products out on the market in the US. There are more than enough new cosmetics on the market and more than enough options. America has enough products and doesn’t need to be creating new ones at the expense of more animals’ lives. Animal testing is cruel but also not reasonable. We have the alternatives to shut down animal testing completely and get more accurate results. Animal testing in cosmetics should be a thing of the past but is still a very real problem that needs to be addressed. Companies and the public think animal testing isn’t a real issue and that the results from animal testing is more accurate and safe than the other cruelty free alternatives on the market, although there areShow MoreRelatedEssay on Animal Testing1107 Words   |  5 Pageshumans use animals for testing each year. Animal testing is when the animals are put through something or injected to see how they react to what medical research they have been used for. Its impossible to know exactly how many animals are being used in research because U.S. laws do not require scientists to report how many mice, rats, or birds they use, but it’s estimat ed that 90% of lab animals are mice and rats. It’s crucial that everyone know why animals should not be used for testing of harmfulRead MoreShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MorePersuasive essay against animal testing764 Words   |  4 Pagesagainst Animal Testing Abraham Lincoln once said, â€Å"I am in favour of animal rights as well as human rights. That is the way of a whole human being.†Ã‚  I couldn’t agree more with this statement as I do not believe that animal testing is right and I am totally against it. One of the main reasons I am against animal testing is the fact that the animals don’t have a choice and are being forced to be tested, which can lead to them getting seriously ill or dying as a cause of the testing. Each yearRead MorePersuasive Essay On Animal Testing748 Words   |  3 PagesAnimal Testing, what is it? On dictionary.com the definition for animal testing is, â€Å"noun; The use of non-human animals in research and development projects, esp. for purposes of determining the safety of substances such as foods or drugs† So what does that tell us? That Animal testing is okay, and a good thing for scientific research, right? Well in some cases, using lab rats is for a good cause, to test things out and see what’s cures what, but companies such as Loreal, L’Orà ©al, Maybelline, WindexRead MoreAnimal Testing Should Be Banned866 Words   |  4 Pagesdebate whether animal testing should be banned or continued. Many scientists believe that a human ’s life is superior to an animal’s life. Others, like me, believe that animal testing is good for medicine use and not cosmetics. In my prospective, as well as many others will agree, beauty is far less important than a living creature. For centuries now, animal testing has helped scientist develop new cures for diseases, health conditions and even the development of new technology. Animal testing has beenRead MoreArgumentative Essay On Animal Testing1485 Words   |  6 Pagesinhale toxic gases. This is just a couple examples of the pain and suffering animals go through while being experimented on. Experimentation can be defined as a process that performs a scientific procedure that usually takes place in the lab to dictate something. Animal experimentation is unethical because of the many terrible tests conducted, it’s cruel, animals are equivalent to humans, and it’s not necessary. Animal testing has been around for a long time. Going all the way back to 384 - 322 BCRead MoreAnimal Testing Persuasive Essay1402 Words   |  6 Pagesangers me more, than people working in companies, factories, laboratories, and even in the comfort of their home to use innocent animals to test human products. They continue to test out these products on animals, even after it has been proven that in almost all cases, animal testing has no benefit on us as buyers or consumers. I have found that laboratories are using many animals that are considered as pets to families, such as mice and rats, rabbits, and even guinea pigs. They are forcefully using themRead MoreEssay about The Truth about Animal Testing 1073 Words   |  5 Pagesother animals are locked inside cold, barren cages, in laboratories across the country. They ache in loneliness, and long to roam free and use their minds. Instead all they can do is wait in fear of the next terrifying and painful procedure that will be p erformed on them,† is the opening statement on the People for the Ethical Treatment of Animals, or more commonly PETA, website. An estimated 29 million animals are used in scientific and commercial testing each year in the United States. Animal testingRead MoreThe Truth About Animal Testing1417 Words   |  6 Pagesabout Animal Testing In 2012, a 24-year-old art student named Jacqueline Traide was subjected to animal testing methods in a Lush store window. Passerby – as well as the rest of the world, after this story was spread – were baffled and sickened by how this young woman was treated, enduring being pulled around by a rope, physical restraint, having cosmetics poured into her eyes, being shaven and more (Harris). She participated in this appalling display to portray the reality of animal testing torturesRead MoreAnimal Testing Should Be Banned1300 Words   |  6 PagesIn today’s cosmetics industry, many ordinary animals, such as dogs, cats, rabbits, and monkeys, are being subjected to animal testing on products that could potential benefit a person’s complexion. Such animals are often chosen, because their DNA is genetically very similar to humans, and thus could be used for testing. The extensive procedures to testing various merchandises could potentially harm the animals durin g the process, because there are multiple trials to see whether or not the product

Nike Ppt Free Essays

â€Å"Greeks say when we go to battle and win,we say it is NIKE† INTRODUCTION TO NIKE †¢ Est. in 1960 in Oregon †¢ Phil knight and Bowerman- founder †¢ Started small and now has covered U. S and international markets †¢ Nike is now one of the biggest mfd. We will write a custom essay sample on Nike Ppt or any similar topic only for you Order Now Of the world BACKGROUND †¢ Most of the factories are located in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan ,Philippines and Malaysia †¢ Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of the US sportswear market. Background cont. †¢ The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight’s automobile. †¢ The company’s profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. ANALYSIS OF CASE STUDY †¢ Child labour †¢ Not satisfying customer needs †¢ Ignorance of mkt. trends Accusations In 1996-1997, Nike was accused of labor violations and human rights abuses in foreign countries (mainly Asian). Contrary Evidences †¢ Thousands of mostly young, female workers in Southeast Asia (Indonesia, Vietnam, China) were being exposed to reproductive toxins and suspected carcinogens. †¢ Some workers were not earning a â€Å"living wage† even though they work oftentimes 12 to 14 hours per day. †¢ Nike workers in Southeast Asia have suffered corporal punishment and corporal abuse. †¢ Nike young female workers have suffered sexual harassment. Nike workers in Southeast Asia have been forced to work overtime in violation of applicable laws. Core issue of Nike NIKE PRATICES CHILD LABOUR †¢ Children are not only the easiest to intimidate, they’re also the cheapest workers. Twelve-year-old Tariq, one of thousands employed in Pakistan’s soccer ball industry, which produces five million balls a year for the U. S. market, stitches leather piec es in Mahotra. He earns 60 cents a ball, and it takes most of a day to make one (Schanberg, 1996: 38). Silgi is only three. Her hands are so tiny she can’t handle a scissors. But she started stitching soccer balls recently to help her mother and four sisters. Together they earn 75 cents a day working in their shanty home in Jullundur, India (Sidebar to Life Magazine Story, p 41 NOTE: There is a photo (Source) of a young girl dressed in town and soiled clothing next to the soccer ball clutching a needle and thread. The needle is longer than her fingers. †¢ CONSEQUENCES Nike executives have been targets at public place †¢ Students have pressed administrators and athletic directors to ban products that have been made under â€Å"sweatshop† conditions †¢ In 2002 an individual sued Nike, alleging that the company knowingly made false and misleading statements in its denial of direct participation in abusive labor conditions abroad. REMEDIES †¢ Nike defended, through corporate news releases, full-page ads in major newspapers, and letters to editors †¢ Nike gave $1. million to the Washington D. C. based Fair Labor Association (FLA) †¢ In 2003, company employed 86 compliance officer †¢ But stigma of past practices remains emblazoned on its image and brand name. Nike’s Responses †¢ Nike responded with†¦ – Press releases – Letters to the newspaper – Personal letters to university presidents and athletic directors – Campus Visits – Independent audit of factories – Speak at conferences COMPILED BY AKRITI JHA DEEPTI SINGH TRIPTI SINGH How to cite Nike Ppt, Papers

Passive Voice Evasions and Writing Problems

Even without meaning to, writers have a way of letting passive voice sneak into their sentences. It can be hard to avoid. It creeps up for several reasons. Sometimes its to avoid assigning blame. Other times its when were trying to avoid committing other grammar mistakes such as using â€Å"I† or â€Å"we†. Passive voice is when a sentence starts with the object and not the subject of an action. For example, â€Å"Money must be saved for the trip.† Who should be saving the money? The subject is missing. Good writing is active. Active sentences engage the reader with direct language. Theyre also easier to understand: â€Å"Carla must save money for the trip.† There, now you understand who is saving money and why. Here are some common passive voice evasions, how to fix them plus some other common writing errors to avoid: Using passive voice to avoid using â€Å"I† or â€Å"we† Instead of: It is estimated that over 50% of families will be affected by the change. Change to: We estimate that over 50% of families will be affected by the change. Instead of: During the expedition, a discovery was made that could change our perception of history. Change to: During the expedition, we made a discovery that could change our perception of history. There are lots of other examples of passive voice that dont include such obvious omissions. In fact, the majority of passive voice sentences have all the information needed, but continue to use passive voice. For example Instead of: Gifts were given by the United Way to the children of the village. Change to: The United Way gave gifts to the children of the village. Instead of: A masterpiece was painted by Michelangelo on the ceiling of the Sistine Chapel. Change to: Michelangelo painted a masterpiece on the ceiling of the Sistine Chapel. Instead of: Instructions will be sent to you by the hiring manager. Change to: The hiring manager will send you instructions. Instead of: The ball was thrown to John by Simon. Change to: Simon threw the ball to John. If you happen to be a passive voice fan, be aware that its not considered good English. Writers from William Strunk Jr., George Orwell and Stephen King, have warned writers to avoid it. Some other common writing errors to watch for: Subject-verb agreement Within a sentence. Be sure that your verb is in agreement with the subject for your sentence. Check out this guide for the most common subject verb agreement pitfalls. Within a paper. Stick with the same subject throughout the paper. Dont suddenly switch from third (he, she, they) to second (you) or vice versa. Cliches Dont use them. They can be an eyesore to the professor reading your paper. If you come across a clichà © in your paper, go back and find another way to express the same idea. Check this comprehensive list of cliches to make sure your not using them. Sentence fragments Sentence fragments are when a group of words are a dependent clause acting as though they were an independent clause. For example: Jim thought he had locked the door. But no. The second sentence â€Å"But no† is a sentence fragment and not a full sentence. Change to: Jim thought he had locked the door, but he hadnt. When you finish writing a paper, make editing a priority. A lot of common grammar and writing mistakes can be caught and corrected with careful editing. Good luck and happy writing!

The Nazi Party essays

The Nazi Party essays The assignment of reporting how a news story relates to the aspect of management in the business world really consists of how the chain of command works and how the orders follow that chain. After searching for a story worthy of a summary of such, I found a perfect example to illustrate the chain of command. This particular article is about the European company called Volkswagen AG, which is Europes largest automaker. The automaker reported on September 1st, that forty percent of this years annual bonus for senior management will be dependant on EVA or economic value added; this is the term for the profitability of the returns above the cost of capital. The companys reasoning for doing so is that they expect this to force management to make better decisions or more intelligent and secure ones at least. Now that their bonus checks depend upon the well being of the company and the well being of the company depends upon their choices financially. This policy greatly changes things within the company, ranging from the highest senior managers to the lowest of the assembly line workers. The attitude of the chain of power may grow more positive or it may have just the opposite affect. For example, management may just tighten the screws on everyone underneath them, which by the time it hits the bottom rung of the corporate ladder, can be quite demanding. The other scenario could be that the senior managers could start to really put more heart and effort into bettering the companys position in the business world. This case would turn out to be the most beneficial to all that are involved. To make such an adjustment as this, can and will affect every last member of the company, even though the policy change only directly affects the higher managers of the business. So in the end, management has responsibility and stress involved in their position, but they also have the power to change the entire...

The History of the English Language

The History of the English Language The story of English- from its start in a jumble of West Germanic dialects to its role today as a global language- is both fascinating and complex. This timeline offers a glimpse at some of the key events that helped to shape the English language over the past 1,500 years. To learn more about the ways that English evolved in Britain and then spread around the world, check out The History of English in 10 Minutes, an amusing video produced by the Open University. The Prehistory of English The ultimate origins of English lie in Indo-European, a family of languages consisting of most of the languages of Europe as well as those of Iran, the Indian subcontinent, and other parts of Asia. Because little is known about ancient Indo-European (which may have been spoken as long ago as 3,000 B.C.), well begin our survey in Britain in the first century A.D. 43- The Romans invade Britain, beginning 400 years of control over much of the island.410- The Goths (speakers of a now extinct East Germanic language) sack Rome. The first Germanic tribes arrive in Britain.Early 5th century- With the collapse of the empire, Romans withdraw from Britain. Britons are attacked by the Picts and by Scots from Ireland. Angles, Saxons, and other German settlers arrive in Britain to assist the Britons and claim territory.5th-6th centuries- Germanic peoples (Angles, Saxons, Jutes, Frisians) speaking West Germanic dialects settle most of Britain. Celts retreat to distant areas of Britain: Ireland, Scotland, Wales. 500-1100: The Old English (or Anglo-Saxon) Period The conquest of the Celtic population in Britain by speakers of West Germanic dialects (primarily Angles, Saxons, and Jutes) eventually determined many of the essential characteristics of the English language. (The Celtic influence on English survives for the most part only in place names- London, Dover, Avon, York.) Over time the dialects of the various invaders merged, giving rise to what we now call Old English. Late 6th century- Ethelbert, the King of Kent, is baptized. He is the first English king to convert to Christianity.7th century- Rise of the Saxon kingdom of Wessex; the Saxon kingdoms of Essex and Middlesex; the Angle kingdoms of Mercia, East Anglia, and Northumbria. St. Augustine and Irish missionaries convert Anglo-Saxons to Christianity, introducing new religious words borrowed from Latin and Greek. Latin speakers begin referring to the country as Anglia and later as Englaland.673- Birth of the Venerable Bede, the monk who composed (in Latin) The Ecclesiastical History of the English People (c. 731), a key source of information about Anglo Saxon settlement.700- Approximate date of the earliest manuscript records of Old English.Late 8th century- Scandinavians begin to settle in Britain and Ireland; Danes settle in parts of Ireland.Early 9th century- Egbert of Wessex incorporates Cornwall into his kingdom and is recognized as overlord of the seven kingdoms of the Angles and Saxons (the Heptarchy): England begins to emerge. Mid 9th century- Danes raid England, occupy Northumbria, and establish a kingdom at York. Danish begins to influence English.Late 9th century- King Alfred of Wessex (Alfred the Great) leads the Anglo-Saxons to victory over the Vikings, translates Latin works into English and establishes the writing of prose in English. He uses the English language to foster a sense of national identity. England is divided into a kingdom ruled by the Anglo-Saxons (under Alfred) and another ruled by the Scandinavians.10th century- English and Danes mix fairly peacefully, and many Scandinavian (or Old Norse) loanwords enter the language, including such common words as sister, wish, skin, and die.1000- Approximate date of the only surviving manuscript of the Old English epic poem Beowulf, composed by an anonymous poet between the 8th century and the early 11th century.Early 11th century- Danes attack England, and the English king (Ethelred the Unready) escapes to Normandy. The Battle of Maldon becomes th e subject of one of the few surviving poems in Old English. The Danish king (Canute) rules over England and encourages the growth of Anglo-Saxon culture and literature. Mid 11th century- Edward the Confessor, King of England who was raised in Normandy, names William, Duke of Normandy, as his heir.1066- The Norman Invasion: King Harold is killed at the Battle of Hastings, and William of Normandy is crowned King of England. Over succeeding decades, Norman French becomes the language of the courts and of the upper classes; English remains the language of the majority. Latin is used in churches and schools. For the next century, English, for all practical purposes, is no longer a written language. 1100-1500: The Middle English Period The Middle English period saw the breakdown of the inflectional system of Old English and the expansion of vocabulary with many borrowings from French and Latin. 1150- Approximate date of the earliest surviving texts in Middle English.1171- Henry II declares himself overlord of Ireland, introducing Norman French and English to the country. About this time the University of Oxford is founded.1204- King John loses control of the Duchy of Normandy and other French lands; England is now the only home of the Norman French/English.1209- The University of Cambridge is formed by scholars from Oxford.1215- King John signs the Magna Carta (Great Charter), a critical document in the long historical process leading to the rule of constitutional law in the English-speaking world.1258- King Henry III is forced to accept the Provisions of Oxford, which establish a Privy Council to oversee the administration of the government. These documents, though annulled a few years later, are generally regarded as Englands first written constitution.Late 13th century- Under Edward I, royal authority is consolidated in England and Wales. English becomes the dominant lan guage of all classes. Mid to late 14th century- The Hundred Years War between England and France leads to the loss of almost all of Englands French possessions. The Black Death kills roughly one-third of Englands population. Geoffrey Chaucer composes The Canterbury Tales in Middle English. English becomes the official language of the law courts and replaces Latin as the medium of instruction at most schools. John Wycliffes English translation of the Latin Bible is published. The Great Vowel Shift begins, marking the loss of the so-called pure vowel sounds (which are still found in many continental languages) and the loss of the phonetic pairings of most long and short vowel sounds.1362- The Statute of Pleading makes English the official language in England. Parliament is opened with its first speech delivered in English.1399 At his coronation, King Henry IV becomes the first English monarch to deliver a speech in English.Late 15th century- William Caxton brings to Westminster (from the Rhineland) the firs t printing press and publishes Chaucers The Canterbury Tales. Literacy rates increase significantly, and printers begin to standardize English spelling. The monk Galfridus Grammaticus (also known as Geoffrey the Grammarian) publishes Thesaurus Linguae Romanae et Britannicae, the first English-to-Latin wordbook. 1500 to the Present: The  Modern English  Period Distinctions are commonly drawn between the Early Modern Period (1500-1800) and Late Modern English (1800 to the present). During the period of Modern English, British exploration, colonization, and overseas trade hastened the acquisition of  loanwords  from countless other languages and fostered the development of new varieties of English (World English), each with its own nuances of  vocabulary,  grammar, and  pronunciation. Since the middle of the 20th century, the expansion of North American business and media around the world has led to the emergence of  Global English  as a  lingua franca. Early 16th century- The first English settlements are made in North America. William Tyndales English translation of the Bible is published. Many Greek and Latin  borrowings  enter English.1542- In his  Fyrst Boke of the Introduction of Knowledge, Andrew Boorde illustrates regional  dialects.1549- The first version of the Book of Common Prayer of the Church of England is published.1553- Thomas Wilson publishes  The Art of Rhetorique, one of the first works on  logic  and  rhetoric  in English.1577- Henry Peacham publishes  The Garden of Eloquence, a treatise on rhetoric.1586- The first  grammar  of English- William Bullokars  Pamphlet for Grammar- is published.1588- Elizabeth I begins her 45-year reign as queen of England. The British defeat the Spanish Armada, boosting national pride and enhancing the legend of Queen Elizabeth.1589- The Art of English Poesie  (attributed to George Puttenham) is published.1590-1611- William Shakespeare writes his  Sonnet s  and the majority of his plays.1600- The East India Company is chartered to promote trade with Asia, eventually leading to the establishment of the British Raj in India. 1603- Queen Elizabeth dies and James I (James VI of Scotland) accedes to the throne.1604- Robert Cawdreys  Table Alphabeticall, the first English  dictionary, is published.  1607- The first permanent English settlement in America is established at Jamestown, Virginia.1611- The Authorized Version of the English Bible (the King James Bible) is published, greatly influencing the development of the written language.1619- The first African slaves in North America arrive in Virginia.1622- Weekly News, the first English newspaper, is published in London.1623- The First Folio edition of Shakespeares plays is published.1642- Civil War breaks out in England after King Charles I attempts to arrest his parliamentary critics. The war leads to the execution of Charles I, the dissolution of parliament, and the replacement of the English monarchy with a Protectorate (1653–59) under Oliver Cromwells rule.1660- The monarchy is restored; Charles II is proclaimed king.1662- The Royal Societ y of London appoints a committee to consider ways of improving English as a language of science. 1666- The Great Fire of London destroys most of the City of London inside the old Roman City Wall.1667- John Milton publishes his epic poem  Paradise Lost.1670- The Hudsons Bay Company is chartered for promoting trade and settlement in Canada.1688- Aphra Behn, the first woman novelist in England, publishes  Oroonoko, or the History of the Royal Slave.1697- In his  Essay Upon Projects,  Daniel Defoe  calls for the creation of an Academy of 36 gentlemen to dictate English  usage.1702- The Daily Courant, the first regular daily newspaper in English, is published in London.1707- The Act of Union unites the Parliaments of England and  Scotland, creating the United Kingdom of Great Britain.1709- The first Copyright Act is enacted in England.1712- Anglo-Irish satirist and cleric  Jonathan Swift  proposes the creation of an English Academy to regulate English  usage  and ascertain the language.1719- Daniel Defoe publishes  Robinson Crusoe, considered by some to be the first modern English novel.1721- Nathaniel Bailey publishes his  Universal Etymological Dictionary of the English Language, a pioneer study in English  lexicography: the first to feature current  usage,  etymology,  syllabification, clarifying  quotations, illustrations, and indications of  pronunciation. 1715- Elisabeth Elstob publishes the first grammar of Old English.1755- Samuel Johnson  publishes his two-volume  Dictionary of the English Language.1760-1795- This period marks the rise of the English grammarians (Joseph Priestly, Robert Lowth, James Buchanan, John Ash, Thomas Sheridan, George Campbell, William Ward, and Lindley Murray), whose rule books, primarily based on  prescriptive  notions of grammar, become increasingly popular.  1762- Robert Lowth publishes his  Short Introduction to English Grammar.1776- The  Declaration of Independence  is signed, and the American War of Independence begins, leading to the creation of the United States of America, the first country outside the British Isles with English as its principal language.1776- George Campbell publishes  The Philosophy of Rhetoric.1783- Noah Webster  publishes his  American Spelling Book.1785- The Daily Universal Register  (renamed  The Times  in 1788) begins publication in London.1788- The English first settle in  Australia, near present-day Sydney. 1789- Noah Webster publishes  Dissertations on the English Language, which advocates an  American standard of usage.1791- The Observer, the oldest national Sunday newspaper in Britain, begins publication.Early 19th century- Grimms Law  (discovered by Friedrich von Schlegel and Rasmus Rask, later elaborated by Jacob Grimm) identifies relationships between certain  consonants  in Germanic languages (including English) and their originals in Indo-European. The formulation of Grimms Law marks a major advance in the development of  linguistics  as a scholarly field of study.1803- The Act of Union incorporates Ireland into Britain, creating the United Kingdom of Great Britain and Ireland.1806- The British occupy Cape Colony in South Africa.1810- William Hazlitt  publishes  A New and Improved Grammar of the English Language.​1816- John Pickering compiles the first dictionary of  Americanisms.1828- Noah Webster publishes his  American Dictionary of the English La nguage. Richard Whateley publishes  Elements of Rhetoric. 1840- The native Maori in  New Zealand  cede sovereignty to the British.1842- The London Philological Society is founded.1844- The telegraph is invented by Samuel Morse, inaugurating the development of rapid communication, a major influence on the growth and spread of English.Mid 19th century- A  standard variety of American English  develops. English is established in  Australia,  South Africa,  India, and other British colonial outposts.1852- The first edition of  Rogets Thesaurus  is published.1866- James Russell Lowell champions the use of American  regionalisms, helping to end deference to the  Received British Standard. Alexander Bain publishes  English Composition and Rhetoric. The transatlantic telegraph cable is completed.1876- Alexander Graham Bell invents the telephone, thus modernizing private communication.1879- James A.H. Murray begins editing the Philological Societys  New English Dictionary on Historical Principles  (later renamed the  Ox ford English Dictionary).1884/1885- Mark Twains  novel  The Adventures of Huckleberry Finn  introduces a  colloquial  prose  style  that significantly influences the writing of fiction in the U.S. 1901- The Commonwealth of Australia is established as a dominion of the British Empire.1906- Henry and Francis Fowler publish the first edition of  The Kings English.1907- New Zealand is established as a dominion of the British Empire.1919- H.L. Mencken  publishes the first edition of  The American Language, a pioneer study in the history of a major national version of English.1920- The first American commercial radio station begins operating in Pittsburgh, Pennsylvania.1921- Ireland  achieves Home Rule, and Gaelic is made an official language in addition to English.1922- The British Broadcasting Company (later renamed the British Broadcasting Corporation, or  BBC) is established.1925- The New Yorker  magazine is founded by  Harold Ross  and Jane Grant.1925- George P. Krapp publishes his two-volume  The English Language in America, the first comprehensive and scholarly treatment of the subject.1926- Henry Fowler publishes the first edition of his  Dictionary of Mo dern English Usage.1927- The first speaking motion picture,  The Jazz Singer, is released. 1928- The Oxford English Dictionary  is published.1930- British linguist C.K. Ogden introduces  Basic English.1936- The first television service is established by the BBC.1939- World War II begins.1945- World War II ends. The Allied victory contributes to the growth of English as a  lingua franca.1946- The Philippines  gains its independence from the U.S.1947- India is freed from British control and divided into Pakistan and India. The  constitution  provides that English remain the official language for 15 years. New Zealand gains its independence from the U.K. and joins the Commonwealth.1949- Hans Kurath publishes  A Word Geography of the Eastern United States, a landmark in the scientific study of American  regionalisms.1950- Kenneth Burke  publishes  A Rhetoric of Motives.1950s- The number of speakers using  English as a second language  exceeds the number of  native speakers.1957- Noam Chomsky  publishes  Syntactic Structures, a key document in the study of  generative  and  transformational grammar.1961- Websters Third New International Dictionary  is published. 1967- The Welsh Language Act gives the Welsh language equal validity with  English in Wales, and Wales is no longer considered a part of England. Henry Kucera and Nelson Francis publish  Computational Analysis of Present-Day American English, a landmark in modern  corpus linguistics.1969- Canada  officially becomes bilingual (French and English). The first major English dictionary to use corpus linguistics- The American Heritage Dictionary of the English Language- is published.1972- A Grammar of Contemporary English  (by Randolph Quirk, Sidney Greenbaum, Geoffrey Leech, and Jan Svartvik) is published. The first call on a personal cell phone is made. The first  email  is sent.1978- The Linguistic Atlas of England  is published.1981- The first issue of the journal  World Englishes  is published.1985- A Comprehensive Grammar of the English Language  is published by Longman. The first edition of M.A.K. Hallidays  An Introduction to Functional Grammar  is publish ed.1988- The Internet (under development for more than 20 years) is opened to commercial interests. 1989- The second edition of  The Oxford English Dictionary  is published.1993- Mosaic, the web browser credited with popularizing the World Wide Web, is released. (Netscape Navigator becomes available in 1994, Yahoo! in 1995, and Google in 1998.)1994- Text messaging  is introduced, and the first modern blogs go online.1995- David Crystal publishes  The Cambridge Encyclopedia of the English Language.1997- The first social networking site (SixDegrees.com) is launched. (Friendster is introduced in 2002, and both MySpace and Facebook begin operating in 2004.)2000- The Oxford English Dictionary Online (OED Online) is made available to subscribers.2002- Rodney Huddleston and Geoffrey K. Pullum publish  The Cambridge Grammar of the English Language. Tom McArthur publishes  The Oxford Guide to World English.2006- Twitter, a social networking and microblogging service, is created by Jack Dorsey.2009- The two-volume  Historical Thesaurus of the Oxford English Dictionary  is pub lished by Oxford University Press.2012- The fifth volume (SI-Z) of the  Dictionary of American Regional English  (DARE  ) is published by Belknap Press of Harvard University Press. Resources and Further Reading Algeo, John.  The Origins and Development of the English Language, 6th edition. Wadsworth, 2009.Baugh, Albert C., and Thomas Cable.  A History of the English Language, 5th edition. Prentice Hall, 2001.Bragg, Melvyn.  The Adventure of English: The Biography of a Language. Hodder Stoughton, 2003.Crystal, David.  The English Language. Penguin, 2002.Gooden, Philip.  The Story of English: How the English Language Conquered the World. Quercus, 2009.Hogg, Richard M., and David Dennison, editors.  A History of the English Language. Cambridge University Press, 2006.Horobin, Simon.  How English Became English: A Short History of a Global Language. Oxford University Press, 2016.Lerer, Seth.  Inventing English: A Portable History of the Language. Columbia University Press, 2007.McArthur, Tom.  The Oxford Companion to the English Language. Oxford University Press, 1992.McWhorter, John.  Our Magnificent Bastard Tongue: The Untold Story of English. Gotham, 2008.Millward, C.M., and Mary Hayes.  A Biography of the English Language, 3rd  ed. Wadsworth, 2011. Mugglestone, Linda.  The Oxford History of English. Oxford University Press, 2006.Nist, John.  A Structural History of English. St. Martins Press, 1966.

Women's Suffrage Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Women's Suffrage - Research Paper Example It was also considered inappropriate if women spoke in public or traveled alone. Women were trained to restrain themselves from pursuing any kind of education as it was believed that strong intellectual or physical activity would harm the reproductive system and the biology of the delicate body of a woman. Women were considered to be physically and intellectually inferior to men in the nineteenth century. "Women's interests were deemed to be subsumed in those of men" (Crawford 9). They were believed to be mere objects of beauty and desire and were supposed to be silent spectators of what was happening in their surrounding. Organized religion also added force to this belief of women being inferior to men as it preached stern and distinct sex roles. This inferior treatment of women gave birth to a political and economical reform movement hose motive was to extend the right to vote or suffrage to women. This movement was called the Women's Suffrage movement. "The suffrage movement was a major social movement, which at its peak absorbed the energies of hundreds of thousands and represented a vital extension of the democratic principle" (Scott 9). The movement first originated in the Eighteenth Century in France. New Zealand, which was a self governing colony of Britain, was the first country in 1893, to grant women the right to vote. ... However, some of these were not independent while the others had brief periods of independence. Though the right to vote did not apply to all women, Sweden is believed to be the first independent country to grant women the right to vote, where some women were actually allowed to vote during the age of liberty which was between 1718 and 1771. In Australia some women were given the right to vote in 1901, however this right was given to all non-native women in 1902. International law introduced voting rights to women in 1948 when the Universal Declaration of Human Rights was accepted by the United Nations. "Everyone has the right to take part in the Government of his country, directly or through freely chosen representatives" (Donnelly 167). The Convention on the Elimination of All Forms of Discrimination Against Women, which was adopted in 1979 by the United Nations, also clearly mentioned women's suffrage or the right to vote for women. Throughout the world in various countries at different times suffrage was granted to women. Women's suffrage was granted before universal suffrage in many countries, and women from a few social classes and races were unable to vote. Voting for towns and city assemblies and meetings was open to the heads of the families in medieval France and several other European countries, regardless of their sex. The Corsican Republic of 1755 had granted women's suffrage. The Constitution of the Corsican Republic stipulated a national representative assembly, both men and women over the age of 25 elected it. When France occupied the island in 1769, women's suffrage came to an end. In 1780s and 1790s the movements for women's suffrage is found in the writings of Antoine Condorcet and Olympe de Gouges, in France, who promoted this right

Business Planning and Development Essay Example | Topics and Well Written Essays - 1250 words

Business Planning and Development - Essay Example Horlicks is regarded as one of the leading health food drinks all over the world. Brothers namely James and William Horlick of England were the co-inventor of Horlicks. In the year 1873, James and William had established a business to manufacture their own brand of infant food. After 10 years, both the brothers gained patent for their company as a dried milk. From the year 1887, the company marketed its offerings by the name of â€Å"malted milk†. Malted milk had become very popular at that time because it was mixed up with ice cream. Horlicks contains a massive range of vitamins and minerals. It keeps nervous systems healthy. It gives energy to people. Horlicks was the first launched product that is used to increase the nutrition of infants. Horlicks was used in London as hot protein drink when the Olympic Games were held in the year 1948. At that time, Horlicks was very popular because it provided required energy to the players. Consequently, it is comprehended that since th e era of World War II, Horlicks has been marketed as an energy boosting health drink to facilitate its reach amid a wider section of target audience from infants to sports persons. At present, GlaxoSmithKline is the manufacturer of Horlicks in the regions such as the United Kingdom, India, Bangladesh and South Africa among others (Horlicks, 2011). A PEST Analysis to Discuss the Effect of Recent Events on the Modern Communication Efforts of Horlicks It can be apparently stated that the political, economic, social and technological factors significantly affect the marketing communication activities performed by a company. Any kind of changes in events can cause major strategic changes for a brand to market its product. A brand might require altering its pricing and promotional strategies in keeping with changes in economic condition of a nation. Similarly, in case of Horlicks as well these factors have had a considerable influence. Political Environment Political influence can origina te for a product from diverse sources which in turn can affect a brand’s marketing and operational strategies. In relation to Horlicks, it is determined that political factors such as government polices related to food safety can create a significant impact on it progression (Jordan, 1998). In this regard, it is observed that the advertising standards authority (ASA) in the United Kingdom had in recent times objected the commercial tagline used by Horlicks i.e. â€Å"Taller, Stronger, Sharper†. Horlicks has used this tagline in countries such as India as well to provide a commercial direction to its offerings. In addition, Horlicks has utilised the aspect of exam fear prevailing amid children to create a niche market for it’s a majority of variety of products. However, such an approach is viewed as an attempt to cash in on the target consumers fear, insecurity and anxiety (Shukla, 2012). Thus, governing authority in countries such as the UK have clamped down on this kind of promotional endeavour, which in turn can influence Horlicks’s marketing communication efforts. Economic Environment The UK economy has changed from the year 1970. Since that period, there has been a steady rise in the level of Gross Domestic Product (GDP), which has

The Traffic Conjestion Problem In Sri Lanka Tourism Essay

The Traffic Conjestion Problem In Sri Lanka Tourism Essay Sri Lanka is an island in the Indian Ocean in South Asia, 65 610 square kilo meters in area, divided into nine administrative provinces where population of approximately 21 million in 2009. The country measures about 400 kilometers from North to South and 250 km from East to West. The total length of roadway in Sri Lanka is 112,603 km in 2009. The number of vehicles in Sri Lanka in 2009 is 2,245,108. By 1948, when Sri Lanka became independent, there were about 11,000 km of roads, of which about 7,000 km were paved. Sri Lanka has a road network of about 112,603km, comprising about 11,760 km of national roads; 15,743 km of provincial roads; 80,600 km of local authority roads; and 4,500 km of roads owned or controlled by irrigation, wildlife, and land development authorities. These national highways comprise roads that are categorized as Class A and B roads, the highest categories in Sri Lankas road hierarchy. Provincial roads are categorized as Class C, D, and E roads. While the capaci ty of local and rural roads has been expanded since 1948, most of the trunk roads date back to pre-independence years and their capacity has become inadequate owing in part to neglected maintenance. Road conditions are generally poor. Roads are the spine of the transport sector in Sri Lanka. They are crucial for the movement of people and goods and play a vital role in integrating the country, facilitating economic growth, and ultimately reducing poverty. National roads are holding over 70 percent of the traffic in Sri Lanka. Roads are very important for the large majority of Sri Lankas people who live in the villages. They are often the only way for most rural people to reach necessary services such as hospitals, schools, markets, and banks, which are mostly situated far from their villages. 1.2 Problem Background The facility of smooth traffic movement is an ornament as well as an asset to any city. But capital city of Sri Lanka is facing a big problem with traffic problem. Traffic problem has aggravated by the attention of all forms economic, commercial and administrative functions in the city. The city of Colombo attracts about 1.5 Million floating population on a working day and with the addition of the resident population in the city. The total population in the city increases to more than 2 Million during the daytime. It is estimated that about 50% of the commuting population arrives in the city for employment or to connect in commercial activities and or to attend educational institutions. The rest comes to the city for various other purposes. Commuting population are used various forms of transportation to enter the city. Both the number of vehicles and the passengers entering the City are increasing year by year. Traffic congestion is frequently increasing as more and more people buy vehicles. At the same time the residential population and the ownership of vehicles within the city limits will also experience a remarkable growth. Vehicles are entering to the City from 9 entry points on working days have been estimated to be around 275,000, and this is in addition to the contribution to the traffic floor by the use of vehicles of the residents in the city. The combination of these aspects outcome is a greater attraction of the city for people from the rest of the country thus aggravating the transport problem in the city of Colombo. 2. Reasons for traffic congestion The number of vehicles in the city is not the only factor that contributes to congestion. There are several other reasons for this traffic congestion. 2.1 The current traffic signal network A signal operation system is essential to road efficiency. There are so many roundabouts and crossroads where no traffic signals are installed in every place. These places are famous for traffic blocks since many motorists and pedestrians do not follow the prevalent rules. Pedestrians are crossed roads without regular intervals and using hand signals. It seems that the current traffic signal network in Colombo is insufficient to maintain massive amounts of traffic volume. 2.2 The current road system Massive highways, many bridges, and tunnels cannot be found all over the country like South Korea. Most of the roads are small and narrow.The conditions and standards of the roads are inadequate to meet rapidly growing freight and passenger traffic. More than 50% of the national roads have poor or very poor surface condition and many are seriously congested. The scope for widening roads on existing alignments is limited mainly because of land acquisition issues. 2.3 Inadequate investment Despite the substantial increases in traffic volume there have been inadequate investments for construction of new highways or widening and improving existing roads. Over the past years the investment in the road sector has been mainly determined on the rehabilitation of the existing road network. 2.4 Mixed traffic system National highways, which are generally two-lane, has been unable to carry the current volume of mixed traffic (pedestrians, bikes, buses, three-wheelers, and motor vehicles). Increasing traffic volumes and a traffic mix consisting of motorized and non-motorized traffic have resulted in low travel speeds, severe traffic congestions, and increased accident rates. 2.5 Street vendors There are illegal constructions and street vendors are doing their businesses in roadsides. In most roads passage through roadsides is obstructed by these street vendors. Uncontrolled roadside development and businesses has reduced the capacity of the road network. 2.6 Illegal parking Illegal parking significantly contributes to congestion and impedes the traffic flow. Cities suffer in Sri Lanka from unenforced driving and parking regulations. Although Vehicles parking in roadsides is illegal in the country most of motorists are parking their vehicles in roadsides reason for that is limitation of parking places. 2.7 Sidewalks for pedestrians In capital city, most of roads have constructed without sidewalks for pedestrians. When pedestrians are walking side on the road the existing roads have translated to as narrow roads. 3. Data analysis In this part has concerned about most relevant data in connection with traffic congestion. Although South Korea has provided more facilities for their transport system they also are possessed problem with congestion. In South Koreans has enjoyed with many highways, bridges, tunnels, and express ways in connection with their transport system. In considering about traffic congestion can be considered as population, no of vehicles, no of accident and no of persons killed in accident are the most important factors. In the following data has been attention about compare information with South Korea and Sri Lanka. 3.1 Population The following table no 1 and figure no1 has included information about population in thousand in two countries. Table no 1.Population in two countries Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Sri Lanka Population(1000) 18,713 18,797 18,921 19,173 19,462 19,668 19,886 20,010 20,156 20,303 South Korea population(1000) 47,008 47,357 47,622 47,859 48,039 48,138 48,297 48,456 48,607 48,747 Source: Central Bank of Sri Lanka www.iatss.or.jp/pdf/research/32/32-2-10 Figure no 1.Population in two countries Source: Central Bank of Sri Lanka www.iatss.or.jp/pdf/research/32/32-2-10 When considering about this information South Korea population is higher than Sri Lanka reason for that Sri Lanka is a small country than South Korea. 3.2 No of registered vehicles Other most important factor is no of registered vehicles in these two countries. In table no 2 and 3 are provided total no of vehicles in two countries. Table no 2. No of registered vehicle in South Korea Year Registered Vehicle(1000) Increasing Rate(%) 2001 12,910 7.1 2002 13,950 8 2003 14,590 4.6 2004 14,930 2.4 2005 15,400 3.1 2006 15,900 3.2 2007 16,430 3.4 2008 16,790 2.2 Source:www.iatss.or.jp/pdf/research/32/32-2-10 Table no 3. No of registered vehicle in Sri Lanka Year Registered Vehicle(1000) Increasing Rate (%) 2001 1,779 2002 1,892 6.3 2003 2,074 9.7 2004 2,298 10.8 2005 2,527 10 2006 2,828 12 2007 3,126 10.5 2008 3,391 8.5 Source: Central Bank of Sri Lanka Figure no 2.Registered vehicles in South Korea Source:www.iatss.or.jp/pdf/research/32/32-2-10 Figure no 3.Registered vehicles in Sri Lanka Source: Central Bank of Sri Lanka In comparison with 2001 the no of vehicles has increased in 30% year 2008 in South Korea. There are 91% significant increment in Sri Lanka compare with 2001 and 2008. Although level of increased of total no of vehicles in both countries has decreased it is very significant in 2004 in South Korea. 3.3 Traffic Accident in South Korea In the following tables and figures have been discussed about traffic accident volume and how many people killed by road accident in both countries. Table no 4.Traffic Accident in South Korea Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 Traffic Accidents Volume 290,481 260,579 230,953 240,832 220,755 214,171 213,745 211,662 251,822 Person Killed 10,236 8,097 7,090 7,212 6,563 6,376 6,327 6,166 5,870 Source:www.iatss.or.jp/pdf/research/32/32-2-10 Table no 5.Traffic Accident in Sri Lanka Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 Traffic Accidents Volume 54,250 52,092 55,031 59,494 53,458 42,537 35,763 33,993 31,872 Person Killed 1992 1952 2029 1933 2116 2236 2238 2402 2328 Source: Central Bank of Sri Lanka Figure no 4. Traffic Accident in South Korea Source:www.iatss.or.jp/pdf/research/32/32-2-10 Figure no 5. Traffic Accident in Sri Lanka Source: Central Bank of Sri Lanka Although traffic accident volume has been decreased up to 2007 there is a considerable increment in 2008 in South Korea. In comparison with 2007, the traffic volume has been increased in 19% in the year 2008. In considering about Sri Lanka information the highest accident volume has been reported in year 2003.The amount is 59,494 accidents. After 2003, there are notable decreased in the traffic volume of Sri Lanka. When concerned about no of killed person in accident there are big different with two country. Although in South Korea the no of killed person in accident has been decreased year by year the Sri Lanka situation is different. There has been reported a significant increment about no of person killed in accident. 4. Solutions for problems 4.1 Traffic signal network To respond traffic congestion in capital city must be established new traffic signals in every roundabout, cross road and necessary places. It will be appreciable affected to reduce traffic congestion. The traffic signal network is established in 100% in the developed countries and many of other countries. 4.2 Improve road infrastructure. It is necessary to construct a modern road network, and upgrade existing roads to meet the countrys economic and social development needs. In addition to the need for improving and rehabilitating deteriorated roads, there is an urgent need to embark on a program for the construction of new intercity highways. In considering about road infrastructure should concern about sidewalks and illegal constructions. It will be helped to facilitate more road space to the motorist on the road. 4.3 Private sector investment The Government has limited capacity to finance public investments. Innovative financing strategies especially private sector investment will be needed to mobilize sufficient funding for such highways. Using these funds can be improved road maintenance and construction and make road development sustainable. The government should promote private sector participation in road infrastructure improvement. 4.4 Transport Planning and Coordination. Transport sector responsibilities in Sri Lanka have been widen over a multitude of ministries and agencies, leading to a highly fragmented structure of decision-making. At present there are nine ministries with a direct responsibility for transport infrastructure. When taking decisions regarding road infrastructure it have been affected for all these authorities. In the past decades, many decisions have not match and there are also big argument about these decisions. The Sri Lankan government should take necessary steps to establish one institution from gathering these all relevant institutions to provide a better transport services. 5. Policy implementation 5.1 A national policy regarding traffic signal The traffic signals will helps to improve traffic flow on roads. These steps would ensure less traffic congestion and traffic accidents compare with previous situation. 5.2 Private investment According to current situation in the country, government should think a national policy regarding private investment on the road infrastructure. Lack of finance situation in the government, this step will be helped to government to improve the road infrastructure in the country. 5.3 Reduce responsible institutions In present there are several institutions in regarding road transport. It would not be good to taking the decisions. In considering that, can be arrange these all institutions under one policy regarding the road transportation. 6. Conclusion The efficiency of Sri Lankas transport sector has blocked by a variety of constraints. Sri Lanka depends on foreign trade and it can be increased by efficient transport network in the country. Globalization of trade has risen not only from the liberalization of trade, but also from major advances in communications, transport, and storage technologies. On time delivery of products and passengers has become a result of good transportation network. For travel of people and transportation of factors of production, semi-finished goods, and manufactured products will require efficient transport services. After following effective and efficient policies regarding transportation network can be achieved a better transport network in the country.

Ken Wilber

The man who, for many years, has been acknowledged by colleagues as the leading theoretician of consciousness and transpersonal psychology, Ken Wilber, was born in 1948 in Oklahoma City, to two devoted parents. Wilber's intellect has been hailed as truly extraordinary in its penetrating, synthesizing, and discriminative capacities. His knowledge of psychology, philosophy, sociology, comparative religion, mysticism, anthropology, and even â€Å"hard† sciences such as biochemistry and physics is virtually encyclopedic, but, most importantly, he has personal experience with the states and levels of consciousness about which he writes.Although he certainly should not be viewed as only an intellectual, his affinity for the mental and spiritual realms, as opposed to the bodily and emotional realms, is clear. Likewise, although his passion is greater for transpersonal than prepersonal and personal stages of development, he has nonetheless consistently emphasized the dire need to reco gnize and embrace a full-spectrum view of consciousness and humanity's place therein.Life and Major WorksWilber grew up in Lincoln, Nebraska. His father was an air force officer. As a youth, he was absorbed in the world of natural sciences, biology, chemistry and mathematics. Referring to his late high-school and early college days, Wilber notes, â€Å"My mental youth was an idyll of precision and accuracy, a fortress of the clear and evident.† (Wilber 58) His encounter with the Tao-te-Ching changed everything: â€Å"It was as if I were being exposed, for the very first time, to an entirely new and drastically different world -a world beyond the sensical, a world outside of science, and therefore a world quite beyond myself.† (Wilber 58)From here on, the investigation of the world beyond the personal self yet accessible to human consciousness became a passion that involved not just Wilber's intellect but his entire being. Beginning in his early twenties and continuing to this day, he has taken up training in various contemplative practices such as Zen and Dzogchen (a form of Tibetan Buddhism) that would enable him to walk the terrain he charts in his writings.Wilber dropped out of graduate studies in biochemistry to devote himself fulltime to the pursuit of his research and writing about consciousness. His first major book, The Spectrum of Consciousness written in 1977, was a synthesis of Western psychological theories and therapies with Eastern spiritual disciplines. From this time onward, Wilber supported himself by his own writings, living outside of institutional affiliations and commitments, free to develop and express his own ideas, free to live a lifestyle of contemplation and writing. To balance mental and spiritual work with embodied living, he at times engaged in manual labor, such as working in gas stations (Wilber 88).Several books and over a hundred journal articles soon appeared. The Atman Project 1980 set forth a vastly expanded fr amework for human development from infancy to adulthood and beyond into transpersonal stages described by diverse contemplative disciplines. Up from Eden (1981b) presented a detailed map of the evolution of the human mind and consciousness within this framework. The popular No Boundary (1981a), explains Wilber's early ideas in a highly readable style, while some of his more technical works such as Eye to Eye: The Questfor the New Paradigm for the New Paradigm (1990a) discuss the epistemological bases of knowing in the various sciences and how these could be expanded to accommodate the fun spectrum of consciousness.Wilber's ideas, larger than life and expressed through a powerful and often sharply critical writing style, have left few readers neutral or indifferent. Over the years he has engaged in lively debates with people who have taken issue with his controversial ideas, including other prominent theorists in transpersonal psychology. Most of these debates were carried on in the pages of journals and in his most recent books. Few of his colleagues in transpersonal and consciousness studies have met him in person. To their chagrin, Wilber guards his privacy carefully and rarely makes an appearance in public.He initially accepted invitations to teach, lecture, and give interviews but then quickly pulled back from such activity, as he felt thrown off center by the attention and admiration from his audiences. Regarding this experience, Wilber said in an interview, â€Å"What you get are a lot of people telling you how great you are. Within a short time, you start believing them, and then you're headed for disaster. I simply did not feel competent to appear in public as a teacher† (Schwartz 186). Getting Wilber to agree even to an interview is not easy. Yet when he does give his time, he gives generously, and to his small circle of close friends. Wilber is known as a devoted friend who can be warm, charming, and funny (Schwartz 204).Wilber's first marriag e to his best friend Amy Wagner in 1972 lasted for nine years, after which they parted ways amicably. Two years later Wilber met and married Treya Killam. One week after the wedding, she was diagnosed with breast cancer. The next five years were spent battling a relentless cancer that eventually claimed her life. During those five years Wilber set aside most of his writing and devoted himself full-time to nurturing Treya and, eventually, to helping her to die. Grace and Grit (1991), which appeared two years after her death, provides a moving account of the emotional and spiritual struggles and transformations in both Wilber and Treya during those trying years.The long hiatus in Wilber's writing ended in 1995 with the publication of the first volume of a planned three-volume series, Sex, Ecology, and Spirituality: The Spirit of Evolution (SES) (1995b). This 800 page volume was soon followed by two shorter companion works, A Guide to Sex, Ecology, Spirituality (1995a) and A Brief Hist ory of Everything (1996). A new chapter had just begun in Wilber's writing career. Up to this point, the emphasis had been largely on the upward movement of evolution, but in SES the upward movement is balanced by the movement downward: Spirit ascending to higher unities is at the same time Spirit descending to embrace and integrate the manifold of phenomena. By Wilber's own estimation SES is his first mature work. It offers an integral vision that encompasses practically everything humans have ever sought to know or be.Wilber’s IdeasTranspersonal TheoryKen Wilber has been the most influential theorist in transpersonal psychology. Wilber's developmental model in The Atman Project has the advantage of meshing with developmental psychology and extending it to transpersonal growth. Wilber says that people move through three life stages: pre-personal, personal, and transpersonal growth. The pre-personal stage begins at birth, before a personality is developed.From birth to adoles cence the task is to build a personality. In the personal stage the individual's task is to use the personality in work, relationships, and mature life in the world. In the transpersonal stage, usually beginning in adult life, the person begins to move beyond the external world and explore the inner reaches of the self and spiritual realities. The ultimate purpose is to attain the state of oneness or unity with the consciousness of the universe. Wilber contends that the growth toward these levels of being is a natural movement of the self, an inward arc in contrast to the outward arc that relates to the external world.The Spectrum of DevelopmentDevelopment, for Wilber, extends from inanimate matter and primitive life forms through the developmental stages of human consciousness to its farthest reaches as manifested by the mystics and sages of various Eastern and Western spiritual traditions. The stages leading to mature adulthood are familiar enough. They have been charted by theori sts such as Jean Piaget, Erik Erikson, Lawrence Kohlberg, and various psychoanalysts. Wilber draws especially from Piaget for the un-foldment of the cognitive and mental capacities and integrates these with the dynamic theories of object-relations psychoanalysis.Wilber identifies four transpersonal stages beyond mature adulthood: psychic, subtle, causal, and ultimate. Through these stages the sense of self or identity becomes more and more flexible and inclusive as self-centrism or narcissism continues to decrease, until at the highest stages of transpersonal development even the subtlest and most inclusive self-structurations are transcended in a sense of identity and connectedness that embraces all.At each stage things can go wrong, and so there is a spectrum of pathology corresponding to the spectrum of development all the way up to the highest transpersonal stages. Wilber discusses treatment modalities for each pathology and calls attention to the importance of correctly discern ing levels of pathology for example pre-personal or transpersonal so that appropriate treatment can be chosen. For example, he argues that meditation may not be suitable for borderline and other pre-personal pathologies, whereas for an existential depression or â€Å"dark night of the soul† that may occur in the lower transpersonal stages meditation may be a successful method of treatment.The charting of transpersonal development is undoubtedly Wilber's most controversial project. It implies that human development is open ended and that some individuals are â€Å"farther along† in development than other people, or that at any given time some people, and perhaps some cultures, have a more encompassing sense of self and a greater capacity for integrating the spectrum of consciousness than others. A number of cultural anthropologists, feminists, and ecophilosophers have criticized Wilber's theory in this regard. Certainly, the idea of development beyond â€Å"the average well-adjusted† is not new; it was celebrated in Maslow's notion of the self-actualizer. But in proposing developmental stages beyond self-actualization, Wilber is venturing into ever more rarified realms of human experience where the stakes are set high yet evidence is hard to come by.Nevertheless, it seems fair to say that Wilber's transpersonal stages have opened up the horizon far beyond anything conceived in Western scientific psychology. This horizon had been there all along, of course, and through the centuries it was explored by the mystics and seers whose anecdotal accounts, couched in religious symbolism and interpretations, only helped to shroud it in impenetrable mystery. For consciousness researchers, Wilber offers a greatly expanded paradigm of scientific inquiry. For those on a spiritual quest, he provides a map for the road.The Three Eyes of KnowingThe paradigm of consciousness research has been too narrowly modeled after the empirical sciences, argues Wilber. It can be significantly expanded once we realize that the eye of flesh, that is, our senses aided by laboratory instruments, is just one of the possible ways in which knowledge is gathered. We also have the eye of reason that understands the meaning of text, cultural symbols, and mathematical equations as well as the meaning of the data the eye of flesh observes. Beyond reason, says Wilber, there is the eye of contemplation that intuits directly the nature of reality and of the meanings deciphered by the eye of reason.The Pre/Trans FallacyAnother important concept of Wilber's that helps clear up misunderstandings regarding the transpersonal domain is what he calls the â€Å"pre/trans fallacy.† This is the failure to distinguish between primitive phenomena of early developmental stages, on the one hand, and insights and experiences that transcend the egoic mode of rational consciousness, on the other. Both types of phenomena are, in their own ways, â€Å"nonrational† an d â€Å"nonegoic,† and this is why they can appear similar or even identical. But phenomena of the first type are â€Å"prerational† or â€Å"preegoic,† whereas phenomena of the second type are â€Å"transrational† or â€Å"transegoic.†The pre/trans fallacy can occur in two ways. In the first, â€Å"trans† is reduced to â€Å"pre.† Freud's interpretation of the â€Å"oceanic feeling† associated with mystical experience as an irrational, regressive urge to return to the womb is a classic example of such a reduction. In general, the dismissal of all spiritual insights as regressive exemplifies the reductionist form of the pre/trans fallacy. In the second form of the fallacy, â€Å"pre† is elevated to â€Å"trans.† The elevationist form of the pre/trans fallacy is evident in the various ways in which prerational experience and modes of expression are promoted in the name of higher personal growth.Wilber's discussion of the pre/trans fallacy may well be one of his most useful practical contributions to the growing numbers of people searching for a spiritual path or engaging in some form of contemplative practice (Schwartz 260). Often the spiritual search masks primitive longings rooted in early developmental deprivations. On the other hand, sometimes an apparent psychotic break signals a major spiritual breakthrough. An insight into the pre/trans fallacy helps spiritual questers as well as therapists to be more discerning of the nature of the beast they are dealing with.Holism: Restoring Connectedness in the WorldIn his more recent writings, Wilber has articulated his philosophy of holism. To be truly holistic, the vision of a whole must include everything, including itself. But more important, it must integrate and connect all that it embraces. So the issue is not holism versus atomism, but fractured ness versus connectedness. Furthermore, the solution cannot be a matter of articulating the bes t and most holistic position, for this still leaves out the person proposing or accepting the position. Rather, what is required is a transformation of consciousness within the person, within all of us that shifts the viewpoint from the exterior increasingly to the interior and on to a superior view that is ever more inclusive and connected.Wilber has sounded a powerful call for us to awaken to the evolutionary process taking place within us, within the universe, not in some distant future but right now (Puhakka 152). This evolution is fundamentally open and creative and therefore, at every turn, incomplete and uncertain. We live in systems within systems, contexts within contexts, of indefinitely expanding structures of experiences, meanings, and relationships. These systems are constantly sliding and the contexts shifting, says Wilber.The vision of an open universe unfolding and enfolded upwards and downwards without end effectively removes all bases for certainty and completeness . For many people, the postmodern quicksand world spells despair and a sense of being lost in the ever-shifting contexts that claim power of determination over meaning and values and render human lives pointless and empty.The absolutizing of context is an unfortunate, even if unintended, legacy of much of postmodern thought. Wilber sees the emphasis on context as being appropriate but not going deep enough: We must recognize that the contexts themselves are shifting and evolving, along with everything else. The evolution, we are a part of excludes nothing, not even the contexts that bound our understanding and awareness. Evolution is the journey of the universe toward self-awareness, now through human consciousness that is becoming increasingly aware of its own contexts.ConclusionKen Wilber is a controversial figure among the late-twentieth-century thinkers on culture and consciousness. The evolution of consciousness is Wilber's main concern. He finds all of the major sciences, phil osophies, and spiritual traditions, both Eastern and Western, relevant to this concern, for they exemplify the process of evolution even as they shed light on it. The light is always partial, however, and how to fit the partial truths together is, for Wilber, the supreme puzzle. A superb synthesizer with ability to absorb and integrate large amounts of information across various disciplines, he sketches the contours of a panoramic vision of evolution as an unfolding of Spirit through matter, life, and mind.Works CitedEngler J. Therapeutic aims in psychotherapy and meditation: Developmental stages in the representation of self. Boston: Shambhala, 1986.Puhakka K. Restoring connectedness in the Kosmos: A healing tale of a deeper order. Humanistic Psychologist, 23 (1995): 373-391.Schwartz T. The full spectrum: Common Boundary. Los Angeles: Tarcher, 1995.Wilber K. The spectrum of consciousness. Wheaton, IL: Quest Books, 1977.Wilber K. The Atman project. Wheaton, IL: Quest Books. 1980.Wil ber K. No boundary. Boston: Shambhala, 1981.Wilber K. Odyssey. Journal of Humanistic Psychology, 22(1) (1982): 57-90.Wilber K. A sociable God. New York: New Press, 1983.